Every site editor in the CMS wants the pages they create to be their best.
Here are some things to consider when creating and publishing your site pages.
A Call to Action (CTA) is an instruction to the visitor to encourage them to take some kind of action. A CTA might be simple text or buttons, such as "call us now", "request information", "register", "subscribe to our newsletter", "schedule an appointment", "apply now", etc.
Motivate your visitors to engage!
Positive phrasing and language have the following qualities:
We regret to inform you that we cannot process your application for admission, since you have neglected to provide sufficient information.
颁辞苍驳谤补迟耻濒补迟颈辞苍蝉听on your decision to apply. To ensure a timely turn around, please return the attached form with highlighted areas filled in.
STAY POSITIVE!
Using positive language tends to reduce conflict, improve communication, reduce defensiveness in others and helps portray the site owner as credible and respectable.
Most web users only scan your pages for content. Make finding the information they need easy.
Use common everyday words. Know your audience and write to that person.聽 For Example, instead of "additional", try saying "more".聽 Instead of "numerous" use "many".聽
Eliminate excess words. Challenge every word--do you need it?聽 Use short paragraphs - four on average, and short sentences - 12 words on average.
The simplest verb tense is the clearest and strongest. Use simple present whenever possible--
Say, "We issue a newsletter every quarter," not "We will be issuing a newsletter every quarter."
Regardless of the target audience, web writing at an 8th grade level is a great goal. Keep your words simple and to the point.